News About Dynex Products
Dynex Semiconductor Limited (“Dynex”) is a wholly owned subsidiary of Dynex Power Inc. CSR Times Electric Co Ltd acquired a majority share in Dynex Power Inc in October 2008. CSR Times Electric also has a power semiconductor business, the Power Electronics Business Unit (“PEBU”), based in China.
Since 2008, Dynex and PEBU have been jointly working to rationalise their product offerings in order to enhance the business opportunities offered through synergy. It is envisaged that the consolidated product and market strategy will allow both companies to be more responsive to customer requirements.
In this context, we would like to advise that in the market outside China mainland the following changes will take place in the forthcoming months:
1. Brand Integration
From the 1st July 2011, products from Dynex and CSR Times Electric will be marketed with a common nomenclature under the Dynex brand. The two companies are co-operating on quality assurance and quality control with a regular exchange of information on quality monitoring. In this way, the products of both manufacturing operations will be enhanced.
2. Product Rationalisation on Rectifier Diodes and Phase Control Thyristors
CSR Times Electric will, in future, manufacture its existing range of rectifier diodes and phase control thyristors below 3.5kV and Dynex will produce its portfolio of devices above this rating. Both ranges will be branded as Dynex.
3. Sales Channel Integration
CSR Times Electric USA will be responsible for sales and marketing for products from both CSR Times Electric and Dynex in the Americas. All enquiries and orders should be addressed there from 1st June 2011. Dynex will be responsible for sales and marketing of products from both CSR Times Electric and Dynex for the rest of the world (excluding China mainland). All enquiries and orders from this region should be addressed there from 1st June, 2011.
CSR Times Electric will continue to be responsible for selling and marketing the products of both CSR Times Electric and Dynex in mainland China.